Call for Papers: 2015 Global Fashion Management Conference at Florence
You are cordially invited to submit papers for our conference track "New Luxury vs. Old Luxury: Luxury Trends and Strategies".
An opportunity to exchange thoughts about luxury brand management, fashion marketing, consumer behavior in fashion, design management, retail, culture and media studies in fashion, marketing research in fashion, New Product Development in fashion, etc.
Subject of the conference: Renaissance of Marketing and Management in Fashion
Venue: University of Florence, Florence, Italy
Hosts: Italian Marketing Association, International Textile and Apparel Association, Korean Scholars of Marketing Science & University of Florence
Organizers: Global Alliance of Marketing & Management Associations
Partners: Center for Sustainable Culture & Service, Yonsei University Korea Economy & Management Development Institute
Track of Michel Phan & Klaus Heine:
New Luxury vs. Old Luxury: Luxury Trends and Strategies
You are cordially invited to submit papers for our track.
Submission Deadline: January 15, 2015
Conference Date: June. 25-28, 2015
More information about the conference you can find here.