Call for Papers: International Workshop on Luxury Retail, Operations and Supply Chain Management

Luxury is about delivering symbolic and experiential value. There exist a number of factors whose existence is critical for luxury companies to obtain competitive advantage. In this vein, luxury companies need to coordinate different business functions simultaneously. That is to say, production and supply chain management must be coherent with marketing and demand management to combine functional, experiential and symbolic values. Nevertheless, in the new luxury paradigm where luxury is becoming more and more accessible and where changing industrial dynamics exist, such as the growing concern over sustainability and the see now buy now movement, luxury companies are constantly challenged in terms of operations management aspects.

Luxury companies require a deeper understanding on how to form direct relationships between brands, suppliers and customers. Yet, the scientific community has shown interest in luxury management from sociology, marketing and branding standpoints thus far whilst leaving supply chain and operations management rather unattended.

To this end, there are a number of topics in which academic research can show how to further formulate operations strategies. Given that integrating production, logistics and marketing could deliver significant benefits, rigorous investigations between supply chain management and luxury fashion could enable both practitioners and academicians to reach a consensus toward better-formulated decisions.

Politecnico di Milano organizes the sixth edition of the International Workshop on Luxury Retail, Operations and Supply Chain Management on November 27-28, 2017 by bringing together opinion leaders, academicians and practitioners to understand how to overcome challenges and embrace growth in the luxury industries. The luxury workshop aims to create a distinctive platform to advance the luxury management across cross-disciplinary groups.

Further information could be acquired via hakan.karaosman@polimi.it for those who want to join this international conversation.

You can find the Conference Brochure here:
http://upmarkit.com/content/workshops/20170810-Luxury-Workshop_2017.pdf

 

Hakan Karaosman,
Ph.D. Research
Politecnico di Milano
Hakan.karaosman@polimi.it

Thursday, 10 Aug 2017

News

10 Aug

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22 Jul

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Guest lecture about "The Development of Luxury Brand Idenitity" at the

28 May

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21 May

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20 May

Heine, K., Phan, M. & Atwal, G. (2016) Authenticity and Prestige: What Luxury Brands could learn from the wine industry?

12 May

Conference co-organization: The two-day conference explored contemporary issues and innovative research in the area of luxury b

03 May

A project on luxury HR marketing: How to attract the right talents to the right brands?

28 Apr

Developing a digital brand communication strategy for the Chinese market.

26 Apr

Kicked off at Richmont's famous Kee Club in Shanghai, the project aims at studying in-depth the multi-brand POS & luxury watch retail landscap

24 Apr

A new EMLYON cooperation project: How to further improve the retail performance of PRL in Shanghai?

14 Mar

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03 Mar

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12 Feb

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11 Feb

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22 Jan

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09 Dec

Surprise, surprise, there exist already a number of Chinese luxury brands.

03 Nov

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18 Oct

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30 Sep

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29 Sep

Kick-off meeting at Jiao Tong Luxury Research Center.

23 Sep

Kick-off meeting with Mr. Mi Changhong, the founder & CEO of Longio.

16 Sep

Meeting at the Montblanc headquarters in Shanghai.

09 Sep

Market and trend research and lot's of creativity for three months to come...!

30 Aug

The new ranking "Top 50 German Luxury Brands" is out.

25 Jun

Track chair on Luxury Trends and Strategies

23 Jun

Discussing future opportunities in the Chinese high-end market.

28 May

The CEIBS 7th Prestige Brands Forum 2015.

22 May

The Handmade  in Germany Tour in Shanghai.

17 May

The Change of Luxury: New Challenges and Opportunities for Market Research and Marketing in the Luxury Food Industry.

02 May

During my course "Luxury Brand Management" (as part of the EMLYON Luxury Management & Marketing Master program), student te

28 Apr

Kick-off meeting at MPH in Shanghai.

26 Mar

Two-day training program with the team and their agency.

23 Jan

Heine, K., and Petersen, F.E. (2015) Marketing Lessons Luxury Wine Brands Teach us About Authenticity and Prestige.

22 Dec

Klaus Heine and Michel Gutsatz (2014) Luxury Brand Building in China: Eight Case Studies and Eight Lessons Learned.

03 Oct

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25 Sep

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25 Sep

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16 Jul

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01 Mar

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27 Apr

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