High-end / luxury marketing: brand-building, brand management, brand identity, brand personality, consumer behavior & retail management, digital / social media.
Large-scale online surveys as well as in-depth interviews & focus groups, digital / social media studies, data analysis.
Content Management Systems: brand / campaign landing pages, brand communities, database applications, e-commerce.
Training & Education
Academic and business publications in books and journals, presentations at conferences, lectures / workshops / seminars, study trips.