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Final presentation of the EMLYON & Jiao Tong university student team at the Gaggenau showroom in Shanghai to the Gaggenau CEO and the brand and
The Journal of Brand Management presents this call for papers for a special issue on "Luxury Brand-Building and Development: Ne
Kick-off meeting at Jiao Tong Luxury Research Center.
Kick-off meeting with Mr. Mi Changhongin, the founder & CEO of Longio.
Track chair on Luxury Trends and Strategies
Discussing future opportunities in the Chinese high-end market.
The CEIBS 7th Prestige Brands Forum 2015.
The Handmade in Germany Tour in Shanghai.
The Change of Luxury: New Challenges and Opportunities for Market Research and Marketing in the Luxury Food Industry.
During my course "Luxury Brand Management" (as part of the EMLYON Luxury Management & Marketing Master program), student te
Kick-off meeting at MPH in Shanghai.
Heine, K., and Petersen, F.E. (2015) Marketing Lessons Luxury Wine Brands Teach us About Authenticity and Prestige.
Klaus Heine and Michel Gutsatz (2014) Luxury Brand Building in China: Eight Case Studies and Eight Lessons Learned.
You are cordially invited to submit papers for our conference track "New Luxury vs. Old Luxury: Luxury Trends and Strategies".
LRJ is a new cross-disciplinary, peer-reviewed international journal that publishes high-quality conceptual and empirical articles (using quantita
A new book about Wine Business Management edited by Steve Charters & Jérôme Gallo and published by Pearson.
2014 Global Marketing Conference at Singapore “Bridging Asia and the World: Globalization of Marketing & Management Theory and Practice”
Sonntag, Mediengruppe Madsack (2014) Man Gönnt Sich Ja Sonst Alles.
Vera Waldschmidt and Klaus Heine contributed several articles to the Meisterkreis China Compendium.